our data playbooks
Transform Your Business with Data Powered Growth Playbooks
Building Your Database
We use customer database marketing to help your company understand how customers want to be marketed to, we apply insights gathered to fulfill customer needs through the best channels to reach them.
We run and manage profitable email marketing campaigns, our strength resides in prospecting where we have consistently been able to achieve a 20% open rate in cold emails, achieving a higher than industry average.
We improve your brand strategy by serving thousands of impressions to decision makers to help increase brand awareness and engagement with the ultimate goal of increasing your brand value and positioning your organization as a leader.
PPC Traffic Management
We use data to drive profitable Pay Per Click (PPC) campaigns on Google Adwords, Facebook, Native, Google Display Network & other platforms while optimising your ad budget and boosting your objectives.
We successfully leverage the use of email, phone calls and other marketing channels to reach your prospects or potential partners or employees, and present them with the opportunity to meet our clients in person.
We do event outreach better than anyone else, starting with heavy relationship mapping and in depth research, then leverage handwritten direct mail, display, email & phone calls to confirm attendance.
We can help build your company’s brand strategy with programs which emphasize long-term assets like reviews, search engine optimization, targeted hiring, and thought-leadership.
Bespoke Customized Research
We run research highly tailored & unique to your business decision making needs across any department or function & generate data for your multi channel & marketing campaigns
Display & Branding
We help companies with an end-to-end, data-driven strategy for their display advertising that can go a long way in building their brand and raising brand recall in customer segments of their choice.
Targeted Hiring Events
We help companies harness the data to identify their dream candidates, use targeted marketing to reach them and employ cost-effective techniques to screen, hire and retain their employee pool.
Investment & Site Selection
We power the PE/VC industry and help them invest in companies that they find interesting. Our longest running client had a $25M fund and recently raised a $300M fund in large part based on the work we do.
We run highly customized direct mail campaigns which performs 20% to 30% better using multi-channel email and display marketing strategies, giving you another great channel to amplify results.
Segmentation & Profiling
We can append over 8,000 attributes to your data including personal information such as: average home value, age, use of social media, political preference, the car they drive, and the magazines they read.
We help companies of all sizes access & analyze their internal talent to determine how well they stack up against the competition in terms of experience, skills, education, diversity, estimated income or prior employment.
Lead Scoring & Modeling
We help companies use AI to build lead scoring models or propensity models that allow them to assign a dollar value to a lead based on prior historical data or to assign a dollar value to a prospect for targeting or analytics.
We leverage proprietary research and social media to find common connections even beyond your direct relationships with people that are hard to find connections to like CXOs and top decision makers.