ppc traffic management
Use Data To Revolutionize Your PPC Campaigns
Businesses Want High Value Clicks That Convert
Businesses want to generate high quality traffic and increase conversions. Over 3 billion searches are done on the internet every single day. These searches comprise of people that are looking for answers to their problems. If companies know how to take advantage of a portion of these searches and pull new customers, they would have a huge edge over the competition.
But most companies today just don’t have the know-how to do this effectively. So, how can companies use data to improve their PPC performance?
The Revcloud Solution
Harness Data for Effective PPC Traffic Management
At Revcloud, we help our clients identify and rate prospective leads and build custom audiences on various social media platforms. We also help them convert old unsuccessful leads by implementing the right re-marketing strategies.
Additionally, we identify key performance metrics, measure the outcome of the campaigns and use predictive modelling to gauge the expected success of a campaign. This in turn helps with budget planning and control.
Use Predictive Algorithms to identify High Value Customers
The first is to have a world class “Value per Lead or Customer.” Not every lead is the same. A lead that could turn into a high revenue customer is more valuable and a lead that is similar to other customers is more likely to close. If you can use thousands of data points to predict close rates and revenue better than anyone else, you have a real advantage in PPC.
In addition, systems like Google Ads, Taboola, Outbrian and Facebook allow you to build your own audiences and you can adjust your bids on these audiences to pay more for traffic that is worth more. The challenge is building these audiences and then having a data process that allows you to match these profiles using cookies so you can serve ads.
Ready to transform your PPC campaign with data?
Use Data to optimize your Digital Ads and Email Copies
Copywriting is another area that can benefit from the application of data. Too many companies just look at your bids and think about optimizing bids but they ignore copy because it’s hard to quantify.
At Revcloud, we use data to tell you the ROI of copywriting and we use linear regression to show you the probability of a new ad copy beating your champion ad copy by looking at early indicators (CTR, cost per event in google analytics, lead values).
Once you have mastered Adwords, we can move to optimizing your native, direct, programmatic and email ad buys. We specialize in helping our clients optimize campaigns for maximum potential.
Use AI to Automate your PPC
At the end of the day, the biggest challenge is not only to have the data, but also to automate decision making. Based on overall goals and other ongoing marketing campaigns, companies need to make trade offs, often times in real time, between various marketing channels to reach their long term financial goals.