branding
Use Data To Build A World Class Brand At A Fraction Of The Average Industry Cost
Use Data as an Integral Tool to Create Audience Experiences that Foster Brand Connections
Brands are starting to realize the true potential of using Data as a core part of their identity and brand experience to drive growth. Uber is so successful today because of its data-driven features like geographical mapping, routing and activity data. According to a study carried out by Cube, "49% of people say they are much more likely to engage with digital experiences that feel real and seamless with their physical world"
RevCloud helps Brands & Businesses transform Data into beautiful, expressive & functional experiences to drive superior growth
The Revcloud Solution
Use Data To Build your Brand Effectively and at Reduced Costs
Building a brand in the past required huge budgets. But today, Data has made it possible for every business to learn about its customers, target segmented groups and improve its visibility in the market at a fraction of the cost. While it has become possible to build a brand more effectively, companies need to rebrand themselves relentlessly to stay relevant in today’s ever changing market. And these rebranding initiatives help with further cost-cutting as when companies rebrand, it usually costs them 5-10% of their yearly marketing budget!
When it comes to brand-building, the most effective way is to listen to your customers. Brands that are able to use data to accurately assess what their customers want, are able to respond accordingly by offering products or services that are highly valued among their audiences. Another possible benefit of analyzing data is that it can help you craft messages that work. You can perform A/B testing to pick the most effective keywords, tone etc to reach your customers.
You can use these data backed techniques to reach your audience multiple times and exercise the marketing rule of 7, which states that “a prospect needs to hear or view the advertisers message at least 7 times before they’ll take action to buy that product or service”. This can ensure your prospects convert and actually purchase what you offer them.
Use Data To Strengthen Your Brand Identity
RevCloud has acquired the expertise and experience in using Data Science to help organizations run effective branding strategies. We help our clients identify their target customers & reach them at a fraction of the cost they usually incur. Also, we use data to help companies identify what their customers really want.
In terms of brand building, we help companies create effective multi-channel campaigns with high ROI. Also, we leverage data to help our clients tell a cohesive story about their brands, by picking the right influencers, creating the content that works and tracking the performance of their digital campaigns. Moreover, we help our clients to use data to validate the story told by their user reviews also known as Social Proof Marketing.
Ready to Build Your Brand using Data?
Leverage Data to find your Customers Language
Since you don’t know your audience and what will interest them, you are unable to devise messaging that will catch their attention. You end up curating ineffective marketing communication preventing great products or services from reaching the rightful audience.
With Data you are able to find out exactly what your audience want at each stage of their awareness
Run Highly Targeted Marketing Campaigns With Data
Minimize the risk of losing resources in the form of capital and time by running marketing campaigns to a wide audience. Each audience requires a specific type or marketing due to their various levels of awareness, with Data you are able to pinpoint the exact type of campaign you need to be running in the form of content creation, ad campaigns etc.
Saving a lot and getting more results is actually very easy provided you have the right information needed