Bespoke Customized Research

bespoke customized research

Use Data For Cost Effective Customized Research That Guarantees Business Growth

Personalized Marketing Is The New High Growth Strategy

Customized Research which can also be termed Personalization is the new high growth strategy today because according to a study done by MenaHerald, "Smart personalization engines used in recognizing customer intent will enable digital businesses to increase their profits by up to 15%"

At Revcloud, to drive personalization, we can append over 8,000 attributes to your data including personal information such as average home value, age, use of social media, political preference, even the car they drive and magazines your users read

“When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered:“personalization.”

Adage

The Revcloud Solution

Use Data For Audience Profiling

Today profiling your audience as much as possible is the key to ensuring that your strategy message and creative aligns with your business and client’s needs as opposed to mass marketing which is always a lot riskier in getting results right the first time. For example, Starbucks owns the largest market share in the coffee space in the United States because they focus on men and women between the ages of 25 and 40 who live in urban areas, professionals with moderately high income who have an interest in fair trade and social welfare. This audience have an affinity to spend on specialty coffee drinks and products

Furthermore, Starbucks also targets a young audience of ages between 18 and 24 by providing a social atmosphere of chat, study and work, they also connect with them on social networks, the social atmosphere and active engagement on social media encourages young adults to respond thereby boosting brand awareness and profits at Starbucks locations.

RevCloud provides your company with specific information and incentives to give your audience a reason to choose your products or services over competitors in your industry

Use Data To Develop Brand Metrics To Measure Business Performance

Brands don’t understand the metrics that can help them differentiate their target audience from the rest of the population. We help you determine how strong or weak a brand is relative to it’s impact on driving business goals,

Use data to create customized research that can help you determine what your employees need to do to promote or build a brand, or how customers interact with a brand, or the resulting perception customers have based on their interactions and or the resulting business impact based on customers interactions and perceptions with the brand

“Organizations that leverage customer behavior data to generate behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin"

McKinsey

Ready to transform your Research with data?

Leverage Data to find your Customers Language

Since you don’t know your audience and what will interest them, you are unable to devise messaging that will catch their attention. You end up curating ineffective marketing communication preventing great products/services from reaching the rightful audience.

With Data you are able to find out exactly what your audience want at each stage of their awareness

Run Highly Targeted Marketing Campaigns With Data

Minimize the risk of losing resources in the form of capital and time by running marketing campaigns to a wide audience. Each audience requires a specific type or marketing due to their various levels of awareness, with Data you are able to pinpoint the exact type of campaign you need to be running in the form of content creation, ad campaigns etc.

Saving a lot and getting more results is actually very easy provided you have the right information needed

“Never stop testing, and your advertising will never stop improving"

David Ogilvy

WHy revcloud?

Transform Your PPC Campaigns With Data

Target Audience Profiling

Identify key metrics that can help segment your audience effectively so as to create clear, non-intersecting user clusters. Identify other attributes that can help understand customers holistically and predict behavioral patterns.

Audience Response Profiling

Profiling user groups that have a higher likelihood to respond to a campaign and speculating users more likely to pay for an offering. Also profiling the groups with low chance of responding to a campaign or buying a service.

Audience & Business Insight Analysis

Gather deep insights into your customer-base, identify opportunities to cross-sell and up-sell and identify under-served sections of the market. Leverage this data to grow your business.